Harnessing the Power of LinkedIn: A Guide to Building Your Brand

In the current era of digital marketing, it is crucial to establish your brand on a variety of platforms in order to optimize your social media strategy. With a whopping 303 million monthly active users, one of the most important platforms for businesses to utilize is LinkedIn. The self-proclaimed “world’s largest professional network” facilitates productive connections between individuals and companies, but it can sometimes be overlooked when trying to increase brand awareness. Developing a successful LinkedIn strategy may seem like a daunting task, but hiring a social media marketing agency to help boost your brand’s LinkedIn presence will produce results in no time.

What does it provide:

Networking Opportunities

LinkedIn is a great place for individuals to connect with friends and colleagues, but it’s also a great place for businesses to connect with potential employees and vice versa. Because users can curate their profiles to display their work experience, accomplishments, and other relevant professional information, businesses can hire and retain valuable employees through this platform. LinkedIn also allows current employees to connect with their company, which generates even more engagement and exposure for company pages through the employees’ connections. Moreover, businesses can also build relationships with their clients on LinkedIn, which can help foster a relationship between a business and the surrounding community.

Building Credibility

Because of LinkedIn’s reputation as a professional network, sharing useful content that relates to a company’s specific industry would significantly strengthen its LinkedIn presence. These kinds of posts would allow for the demonstration of thought leadership and the subsequent portrayal of that company as a highly knowledgeable, credible source within its field. Additionally, gaining recommendations from consumers is a great way to increase your business’s credibility – people trust customer reviews, so feel free to show off any good ones you receive on your company page.

Sharing Updates

In addition to posting content related to your industry, posting about company updates and accomplishments is also an effective way to connect with your audience on LinkedIn. By giving users an inside look at company highlights and showcasing success in your field thus far, users will be more interested in and drawn towards your company’s page. Sharing updates and accomplishments is an easy way to humanize your company while also demonstrating what you have to offer potential clients and employees.

Improved SEO

Search engine optimization (SEO) is one of the most critical factors in developing a successful digital marketing strategy. Maximizing your SEO requires developing a presence on various social media platforms, so a strong LinkedIn presence is crucial. 80% of B2B leads come from LinkedIn, so it is highly beneficial for businesses to invest time marketing on this platform. Adding one more online location where users can view information about your company will increase the chance that they will navigate to your page and interact with your content.

What can be shared:

• Blog Posts

• Industry News and Research

• In-Depth process and list-style posts

• Quick Tips

• Company Updates

• Photo updates of Business Events
  

The Dos and Don'ts:

Dos:

• Respond to connections quickly

• Keep your headline updated

• Personalize your connection requests

• Endorse your connections

• Make use of keywords and #tags effectively

Don'ts:

• Ignore request from people only because you don't know them.

• Spam your connections with promotional messages

• Ignore opportunities

• Expand your network very fast

Conclusion:

LinkedIn, when used well, will help you grow your professional network better than any other type of networking.

While it seems that the ultimate goal should be to have 500+ connections, it might be better to have a smaller, closer-knit pool of professionals around you who will gladly help you access new opportunities. Feel free to add value to this article.