About Me
A dedicated professional with a robust background in Market Research, Business Development, and Robotic Process Automation. My unwavering objective is to be the driving force behind an organization's business expansion and advancement. Armed with a diverse skill set and a strong educational foundation, I thrive on tackling challenging opportunities.
At present, I hold the position of Product Marketing Specialist at Joy Technologies, where my responsibilities include creating the marketing strategy for the product and services and getting in new clients from markets that have not been explored.
My role is multifaceted:
✔️ Identifying business leads and collecting company data using a mix of organic and paid tools.
✔️ Orchestrating precisely planned email campaigns to engage leads and convert cold prospects into promising opportunities.
✔️ Formulating growth strategies rooted in thorough market research and a keen eye on emerging trends.
✔️ Implementing cost-effective automation solutions to resolve internal business challenges and reduce human error.
✔️Additionally, I have partial oversight of a dynamic growth team comprising 20 full-time members and over 50 consultants.
My notable achievements at Joy Technologies encompass:
✅ Establishing a scalable team structure.
💌 Achieving an impressive <1% bounce rate for cold email campaigns.
📬 Outperforming industry standards in email campaign effectiveness.
🎯 Delivering substantial benefits through task automation within the organization.
👥 Demonstrating strong team management, project management, and leadership skills.
Skills
Demand
Generation
Creating demand for the products & services
Primary Market Research
Conducting through research to identify potential leads
Competitive Analysis
Understanding the competition and creating USPs
Appointment Setting
Setting up quality appointments for the CEO and other clients
Lead
Generation
Generating leads in the requested geography organically
Strategy Creation
Creating better business strategies to implement
Business Development
Helping businesses to explore new markets
Marketing Automation
Automating the entire marketing journey
Product Marketing
Creating innovative marketing strategies for the product
Campaign
Management
Managing campaign via Linkedin, email, phone, etc.
Multi-channel
Campaigns
Combining Email and LinkedIn for multichannel outreach
Browser Automation
Automating web-based tasks to increase team's productivity
Tools & Expertise
Lead Generation Tools
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Experience
Joy Technologies
Senior Business Development Executive
Business Development Executive
With a proven track record of two promotions during my tenure, I am a dynamic professional who has excelled in diverse roles within business development and product marketing. My career progression reflects my ability to drive results, adapt to evolving challenges, and lead cross-functional teams. Here's a comprehensive overview of my key responsibilities and achievements:
As a Business Development Executive:
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Led a team of 5 FTEs, overseeing demand generation activities for LinkDoctor.io.
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Established global client relationships through effective communication and data-driven decision-making.
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Managed end-to-end email marketing campaigns, optimizing efficiency through meticulous data monitoring.
As a Senior Business Development Executive:
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Crafted innovative hypotheses that resonated with diverse audiences, effectively reaching the Total Addressable Market (TAM) through tailored messaging.
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Explored and integrated cutting-edge tools for lead generation, marketing automation, and LinkedIn outreach, enhancing team efficiency.
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Focused on cost optimization, consistently reducing expenditures while maintaining operational excellence.
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Collaborated closely with the strategy team and the CEO, identifying organizational challenges and implementing cost-effective solutions, leveraging Robotic Process Automation.
My journey is a testament to my adaptability, strategic thinking, and ability to excel in dynamic environments. I am driven to deliver tangible results, whether it's through innovative business development strategies, cost-efficient solutions, or effective product marketing. I look forward to exploring new opportunities and challenges that allow me to make a meaningful impact.
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Spritle Software
Business Development Executive
As a Business Development Executive, my multifaceted role encompasses a spectrum of responsibilities, including market research, lead generation, campaign management, client mentoring, strategy planning, vendor management, social media marketing, and recruitment support.
Here's a more detailed look at my key roles and contributions:
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Growth Strategy Development: I specialize in crafting growth strategies and plans to steer businesses toward success. My strategic vision is underpinned by a deep understanding of products and their value propositions.
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Client Relationship Management: I excel at retaining and nurturing relationships with existing clients, ensuring their continued satisfaction and engagement.
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Lead Generation: I'm a master at populating customer databases by finding new leads through in-depth internet research and leveraging various tools.
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Campaign Management: I take charge of creating and managing email campaigns through automated tools, ensuring that leads are effectively engaged and nurtured.
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Market Research: My ability to research business opportunities and identify viable income streams is a cornerstone of my work. I'm proficient in competitor analysis and adept at uncovering the product-market fit.
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Vendor Communication: I maintain seamless communication with vendors to meet specific requirements, forging partnerships that drive business growth.
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Recruitment Support: I offer valuable support in the recruitment process, contributing to the success of talent acquisition efforts.
Additionally, my track record includes the following achievements:
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Developed and implemented growth strategies, maintained client relationships, and managed customer databases.
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Oversaw the end-to-end sales process, from lead generation to gathering client requirements.
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Created comprehensive Business Analysis (BA) documentation and wireframes for the development team, enhancing project efficiency and clarity.
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Conducted rigorous competitor analysis to identify the product-market fit for a newly launched product, ensuring a competitive edge.
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Successfully led and managed a team of 10 senior resources as a project manager, facilitating seamless communication between the client and the team, resulting in project success.
IntellectFaces
Market Research Executive
As a Market Research Executive, my role is dedicated to identifying and engaging prospects on a global scale to support Inside Sales Representatives (ISRs) and promote our products and solutions. I employ a variety of tools and resources, including Google, Zoom Info, Lead Formix, LinkedIn, and specialized Chrome extensions like LinkedIn Sales Navigator, ClearBit Connect, Adapt, and Hunter to ensure we have high-quality contact information.
Key Highlights:
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I provide comprehensive weekly, monthly, and quarterly reports to meticulously track our progress, ensuring that we stay aligned with our objectives and plans.
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My ability to obtain leads extends to utilizing both company-provided portals and tools, as well as exploring other list-generation opportunities that cater to our present and future needs.
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I take pride in qualifying leads by deeply understanding the unique needs, budgets, decision-making processes, organizational layouts, and competitive landscapes in the ISV (Monitoring space) through a consultative sales methodology.
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I have effectively handled organic lead generation using Sales Navigator, allowing me to build an extensive customer database through market research.
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My proficiency with various tools, such as SharpSpring, HubSpot, and Lemlist, ensures the execution and monitoring of email campaigns that engage and nurture our leads effectively.
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I excel at streamlining the lead generation process by leveraging a range of tools and Chrome extensions, reducing time consumption while maintaining the quality of leads.
Internship
Larsen & Toubro HQ
Project Intern
Effectiveness of OD Interventions in Larsen & Toubro, Buildings and Factories, IC
Roles and Responsibilities: -
➢ Conducting training programs on OD Interventions.
➢ Using analytical frameworks like Appreciative Inquiry, and FIRO – B for the OD Intervention Programs.
➢ Conducting interviews for students around India for an internship.
➢ Traveling to different places for conducting training programs for the L & T Staff including Mysore, Kolkata, Mumbai, Pune, and Delhi